Quitting Your Job and Going ALL IN on Yourself ft. Brian Dordevic

Welcome, everyone, prompt jockeys. Episode Four, we've got Brian, CEO of alpha efficiency. Welcome, brother.

Hey, thank you. Thank you for having me. I do appreciate it.

Of course, man, would you mind giving a quick intro about yourself and the company?

Alpha efficiency started like officially as a company, as a service provider in 2018. But also efficiencies as an idea that is a company that I still wanted to start, like 15 years ago. And website got registered in 2010, or 2011. started off as a productivity blog in a magazine. And I would say that like everything I know about building websites, in SEO stems from working on that site. So that website, scored me jobs. That website, got me opportunities, the way we were running a OG magazine, like OG creators back in 2014, having like, three 400 subscribers paying us $4 per month, and it was about productivity, and hacks and stuff like that. So when I see all these YouTubers nowadays, like, Oh, my God, like I've been, I've been added all the way since 2000. And like 11, or 10. So that's kind of like a history of the of the company. And unfortunately, like back in 2014, the job took precedent over my, you know, you move to another continent, right? So you got a lot of challenges. Getting yourself situated in a new country, I don't think a lot of people can understand what kind of a hurdle that is breaking the language barrier, breaking the communication barrier. Some of these things like I've done admirably Well, as an immigrant, a lot of people told me that. But still, there's a gap, you know, you're coming to a new country. And you know, you don't know anyone. So a lot of opportunities that are kind of given to people to have enough free time and free energy are not handed over to someone who just came here. So then I had to focus on tackling my paperwork, that was like excruciating. So it didn't allow me so much room to be an entrepreneur. So alpha efficiency was like a side hustle for eight years before it became like a main hustle. And I'd say like, we officially started, like, regularly providing services as a small team since 2014. And that was like a side hustle, in addition to the job that I held. And the job was the same thing, right, that was managing about 25 people in the company called eetech. And they were doing payday loans, payday loans and all that stuff as a lead gen company. There's the long story short, I was, like I came in as an analyst over there, just like a grunt employee, during the PPC campaigns. That was like a challenge. I used to do, like, paid Google ads, even before I joined that company. But my biggest budgets were like, 500 a month. And then the company hired me and gave me a budget, like, spend $100,000 a month. I'm like, what FUCK did just happen? Like, I wasn't expecting that when I got the job. I was like, here's like, $100,000 to spend it. I didn't even know how to spend it. So that was like, the company was doing SEO had experience that was just that was my first and only job in United States. I'm lying. I worked four days in a grocery store. It's like I was desperate. Like, I didn't know how they're gonna pay my rent that can be $3,000 to my name, right. And I didn't know how it was going to pay rent, but like, Oh, I get this job. And then I can even open up like a phone during work hours. And on Friday, I was like, I'm not coming in. You guys are assholes. I really mean people. I was like, I was just observing how they're treating guns that were working over there. And the manager was like, just a total dickhead. He had like, there's like a little guy. I was like, Oh, you're a big guy. I'm going to show it to you now. So I can make myself feel like a man. And I was like, it's not worth the money. There's like a minimum wage, like eight and a half dollars an hour or something like that. That's like three or four days. I was like, tell guys, I'm not putting up for this crap. And then Craigslist, and a few job applications later, I get the job. The same day, I get my driver's license. And the same day I buy my new car, my first car. It just happened on the same day. And I stuck with the company for like six years. I wasn't getting paid that much. But I had like a lot of autonomy were like, besides a job, I would do a website here and there, or like WordPress, or Google ads campaign here and there. And, you know, stack up some dough on the side. And I kept progressing within the company kept getting raises, and that's the only thing that felt real, you know, like, I wasn't a salesperson ever. Like that's something that I had to mold myself into. And that was that was like a challenging part of Being an entrepreneur, like getting to learn something that that you're not natural at, like I didn't have any courses for sales like that, just go gang home. And that was that was the whole thing. That's how the company got born. And I was like such a stickler for our 100% job success score. And I don't think that a lot of people would put up with that much crap from the clients as much as I did, just so I could have that 100%. And that allowed me to get picky with clients. So when you're talking to me, I'm like, discarding, discarding, discarding. So the whole sales process didn't become me, begging for clients, but like turning the game around, and having clients want to work with us, like this guy is different, clearly. But if he doesn't care, and it's like Upwork, still part of our workflow. Not a lot of people from Upwork can't afford us these days, but it's still part of our workflow.

Damn, man. Yeah. So a parallel that I see between you, Cody, who obviously you know, from, from Twitter and in the community Yone, who was the head of growth at Deliveroo, who was on the podcast, and also Kobe, another head of growth from Rupa health, you guys all started as grunts, essentially, in the agency world. And that's what led you to where you are today.

I wasn't working in an agency ever.

Like, at the grunt level had to work your way up, you didn't just stumble into the success.

The first job 10 years, 15 years ago, almost, I was granted CEO, hey, just like do the job. So I'd like your opportunity to go the full intrapreneur cycle being the employee, being the manager, being a salesperson, I think not right now I'm more of an HR. Like, there's like so many clients, and that I'm reconciling the relationships between people, that that's more of the, like a diplomatic kind of role, where you're reconciling the different characters, company owners, company managers, company employees, my own employees, like it's a vast ecosystem when you're running an agency. And you just have to, you know, be good with everyone, and kind of know when to bad, which relationship when the client is wrong, when the when the employees are wrong, when I need to take responsibility, when I don't need to take responsibility. And kind of navigating in a larger landscape, it's not very rewarding. Like, I would say that a lot of people don't understand that you have to go through a hurdle of running an agency for five years, before you start making any serious money, or that it becomes like comfortable enough that you can roll over through other people's work. And also efficiency got out of dedicate month

is a pipe dream, because you see on Twitter, everyone's like start an agency make 10k a month, like it'd be printing in 30 days.

Well, like, I would say that the first year we did 10k a month. Like when I quit my job like 10k a month is not a lot of money. It's like if anyone thinks that 10k A month is is a lot of money, and that it's hard, then they shouldn't be doing an agency. Like if you can't make 10k a month, on month, six of you running the agency quit, get the job. Go back to the grocery store. That's a good one. Like in the grand scheme of things, if you cannot fulfill a demand for services, right? You know, why is this the case? I'm just gonna say it like openly, openly, I'm gonna use the French language, because nobody's fucking working. That's my service based businesses can exist, because you need to find people that actually want to do the work. And that's what majority of people don't know, if you haven't worked yourself to know what is a high quality labor? How will you hire a good employee? Right? So I can freely say this, like 10k a month is nothing. If you pay a couple of people to 3000 hours a month to flip 10 You're essentially making seven. So to the door, you shouldn't be making 15 Right and paying the expenses of the company. So like the 15k a month should be your goal. So if you have 10k profit, right in your in your own pocket, like make making 10k a month is like easy mode. And I'm not I'm not saying this like to to diminish some other people's efforts, but not everyone's cut out for this. And if you look at the aggregate of people that are running agencies, right. You're really coming to a situation that you're looking at a variety of people and some people are struggling for years before they take off. That's why That's why it's not not as easy as it may seem because it requires a specific personality type. Alright, and not everyone's cut out for it. So If you don't observe the market, observe what the needs are, you're not going to win. And I think that a lot of people would have much better luck just figuring out the algorithm for one of the platforms like what are you want to grow on Twitter? Would you want to go on SEO? We're going to grow on Instagram, you got to figure out the algos. And then it just becomes a dashboard. At that point you have, like, I'm just thinking like, oh, what impressions Am I getting on Twitter? What impressions I'm getting on Google search, what impressions I'm getting on LinkedIn. And I was just like, observing where I'm going to invest more of my time. And that's, that's how you can grow. There's a lot of opportunity, with the 1 million a year skill stack that is going to advance

because I think I don't I don't have the luxury of now I'm 30 years old, right? So I can't really go back in time and and do that grunt work or get an entry level job, right? So if I want to learn that skill stack, and I don't want to go through an employer, how can I go about doing so.

So you want to get the heck out of the way, right? If you go if you get stuck on learning how to code your fault, because the good coders need, like three to five years of continuous mind molding to become a developer developer is not something you'll learn. It's not something you get quickly good at. It requires discipline over the years, right and know that they hire like six or six of the devs right now. And it really takes time. It's something that marinates in your and you have to become so development path is not like a healthy path towards money. It's a good path. But it's not for everyone, either. So a million a year skill stack would mean that you can do the landing pages. So doing it in some form of a builder. I don't know Unbounce, HubSpot, whatever, like Elementor doesn't matter, as long as you can make something that looks authoritative and respectful. Right? So you need a landing page where you can drop your copy on. Right. So why is this copywriting so important? Like to take the example from Danko. Like he he's a guy that cleared like 2 million this year alone is insane. We the landing page and modern mastery this guy has like over 2000 subscribers paying $27 per month 40 $50,000 A month on our community on circle. That's insane. Like so when someone says like, oh, it's it's hard to make 10k a month like boohoo go back home, you're not working hard enough. Like you think you're gonna make 50 60k If you don't turn on your entire brain, you got another thing coming, right and managing like the agencies harder than a million you're familiar that your skill stack. Like I my video skill stack is like something that I'm honing in on right through that landing pages, you got copywriting media buying, I've been doing that for a long time, and service fulfillment on a or a product fulfillment, right? You want your service to be productized. So that you can have like something simple. And we're selling websites, right? We have, we are very famous for doing like 15 to $50 projects. That's our kind of sweet spot for the website. But there's this whole market segment that's like 5000 Our websites and in this realm we want to compete and then you can calculate it out how much money do you need to invest into advertising to get enough clients that that and to pay the people enough that you can get the job reliably done so doesn't harm your reputation, right. So that's let's that's a million a year skill set. Like if we do one, six and a half 1000 Our website per week, times 52 weeks, that's like 338,000 And if you ensure that there's like some additional add in purchases, bumping that average cost per client about eight and a half 1000 Or like half a mil a year, there's just like what one productized service, right so that's but it doesn't have to be a service it doesn't have to be the website builder. It can be pretty much anything that you want to do. As long as you can understand that you have to minimize the you have to pass you have to scale past the sales. Right? If you do sales, you're gonna get stuck in showing up on two appointments a day plus the fulfillment plus running the team like you're gonna run out of time. So the the million dollar a year skill stack is helping you reduce the sales calls and maximize the sales revenue by driving traffic to your landing pages sake. It's very fucking simple people. Like you got the landing page. You got the you got the poppy and you have to offer in a stripe or some other payment gateway to process the payment. Right it's and then you just buy traffic you're alive. Like finding these discrepancies in the market like this is cheap traffic over here, and removing this cheap traffic to this content piece, where people just swipe their credit card. Like it's, it's not a rocket science, but it's an artwork, because you have to go through iterations and really understand that 80% of your time goes into that. That's the intrapreneurs work, figuring out the day to invest 80% to get thinking time into the offer page. Offer page is everything your restructuring your offer. Like, I think in the last five years, I spoke with 2000 prospective clients on Upwork. And I think it closed, I don't know, 250 of them. Right. So I've got like 12% closure rate on my calls, because I just hopped on a call, I see a person I don't like and they can't afford me, click, thank you for your time if we're not the right fit, so that you don't try to convince people when you're assault. But that was like my bread and butter. And I'm personally going through a transformation as a business owner, where there's a much more of an emphasis on a personal brand. And in speaking the reality of of my circumstances, in allowing people to connect with that and learn from it. Because then they would be able to access the knowledge and the community that's being formed around me, and allowing them to flourish based on the experiences that I had.

For sure. So what do you so I think a big problem that I see in the prom jockeys community and just kind of on Twitter as a whole is that people get very caught up in chasing the dopamine hits. So I might feel like I'm working on my landing page. But I'm really just fucking around and changing the buttons and changing the colors. And it's not actual work. And same thing with copywriting. Right. So what is what would you say is actual hard work that moves the needle when it comes to the skill stack?

That's a really good question. Um, but I think that the, let's say, Can I assume that prime jockeys have jobs?

Yes, I would say most most have jobs. Most are in their nine to five. And they're and they're trying to get out.

All right. So there's like a message to all of you guys that have jobs

or some people are also trying to use this in their jobs. Like they're, they're a marketer, and they're trying to bring some some life to the puddle.

So So for those that do not want to have a job and want to start their own thing. Just like can start your own thing. Like there's no this like, prepare like me, yeah, prepare, have three months worth of rent. That's it. That's your preparation. Like quit your job. Put your life back against the wall, and fucking do it be a man. Right? I know, some people they can because they have children and families and all that stuff, all with things. These are choices that they made, and they got stuck with those choices. But if you're like dead set on making yourself a winner, I use like a very funny story. Christmas 2,018/24 December, I ate mushrooms. And I decided on mushrooms like the actual

mushrooms of the chocolate bar. The chocolate bars are hot right now.

The actual questions and boom, what happens? Like I can't sleep that night. And I'm like, calling my boss in the morning. I can't come to work. I'm gonna stop but we got to talk. When I when I come here. I quit my job. With two weeks notice they told me like you can go home right away. No worries, we'll get really good to scrambled because like it was a sensitive role. I was like responsible for 25 people I give them a one month notice. Because I didn't want to have them harm. I didn't get any unemployment because I quit. I didn't get any health insurance because I quit. No Cobra nothing. Right? And I have to pay the rent. I had like six months worth of rent, or more stacked up in expenses for my one only employee, one VA that I hired at a time that moved from one to 30 people now. And I just made it there was like 12 hours to 16 hours per day grinding Upwork. right like so. Gotta get like 10,000 so I can pay rent and expenses and pay the people and get the job done. It's that's how you do it. Like that's that's how you do it. You stop being a pussy. Right? You live in United States of America. There's so much money running around. You just got to grab it. Right then if you if you're going to feel fear. Well, it's like I was afraid. What if I don't pay rent like Okay, fuck it, like they're gonna evict me like, I'll figure it out. It's when I get to there. Don't think about things that didn't happen, or there they didn't happen yet. Because you are there and you're to become self reliant to get shit done. Otherwise, like, just don't even bother starting. Alright, if you want to play it safe. Five years later, you're gonna look back because like why I started five years ago, because that's what I was thinking. Like, why didn't I start this as soon as I got to the states, or why didn't even leave my home country, like you don't need anything except for the Wi Fi connection, like I started got like, looking back at things like Office to open up doors, different kind of countries, as the elements are operating as international organization. It's like I don't even have We have an office in John Hancock building on the 31st floor, when I'm working from my home office like 90% of the time, right? So if I want to put a solopreneur

by any means everyone wants to be a solopreneur. Now

solopreneur path, like if you're not a Danko, with a discipline like, like crazy, like, you're never gonna make it. Like he's required such a regimented, like systematic approach to creation of content, that most people don't have it in them. He's like, there's like one in 100 that are going to get it done. You should like think processes, think about building a system and have people help you. You can get good the good employees from emerging markets $4,000 a month for full time. Like there's no, the labor is not valuable, that you are making money with your mind. You're not making money with the work. The thing is, majority of the people are fucked. Mentally, they're fucked. They think that work is the only way that you're making money. It's not it took me years, even now, I'm like, struggling from fucking myself from understanding that work is not how I get paid. I don't get paid to work even though I work my ass off. Like my whole thing now is making more and more leverage. But as I sound like Alex from Boise right now like leverage, but it's but it's but it's real. Right? Like you are just scouring for opportunities where you can have better leverage for more money for less time. And that is real. And that is happening organically. If you're running your own business from ground up, because you're not like an imaginary San Francisco VC backed banana company that doesn't know what the fuck they're doing. And they burn through through capital in this like nine out of 10 VC funded companies crash and burn within their first year. So like it's a lala land get there are guys like, I'm not going to name names, but there's like guys out there that raise $10 million and spent it all and don't have much to show for it. Right?

At the VC backed companies I worked for they would raise a fuck ton of money and they would just hire outbound sales reps and no one would do shit. And then they would just burn through them under it'd be worth like, all for nothing.

Yeah, that's because they didn't have like a foundation. And all these VCs are sharing money to people that shouldn't be getting a penny because they never made $1 in their life. Like this sounds cool. This is like a just like a betting one horse.

You know, good to raise them. If you're an entrepreneur, it feels good to raise the money to think you want.

Yeah, but like raising money in my in my worldview, worldview. Like, why would I need the money for like, I'm self funded? Like my mouth is my investor. That's literally this my biggest investor my entire life. That's that's the only thing that serves me. I just run my mouth and get paid. That's that's all it takes. Like, when you like when you know that you'll get paid by yourself. That's confidence. People buy that all day?

Oh, yeah. What about so there's, there's a lot of not a lot. But there's there's definitely devs out there who think, hey, if I build the sickest product in the world, people are going to bang down my door. And everyone's going to want to sign up. Like, talk to me a bit about how important the marketing is, regardless of how good the product is.

Well, the product would give you like a lasting reputation and would build a business. But if you can get it off the ground, you're not going to do anything, any kind of DEV that thinks that their skill, like more important than marketing their lawn. If you're like a dev without knowing marketing, you're already losing. Marketing is the only skill that makes money, working in sales. Everything else is fulfillment, and you can replace it for the cheaper. This is a race to the bottom selling selling skills. It's why we're like, we're not moving out of services or just like raising our prices constantly. Like we're constantly raising prices. That's the only way that I don't want to scale more with people. I just want to scale the pricing as far as the agency goes and move more into digital product sales, helping people how to how to set up their own agencies because I had the experience setting up my own agency. So I am qualified to create to help other people create a company right? So that

is like that for that website. Right? But if I want don't have the full stack. If I wanted the landing page, I want to pay per click, I want an SEO everything, what type of price point are you trying to write there.

So we did like a recently a website for half a billion dollar company. And we charged for on page SEO optimization, and 20 pages website around $40,000. That was without content. We didn't do the content. So, but the thing is, we're not, we're not selling what's like, you can't compare that website, that website probably got like 400 hours worth of work in it. So like, you can compare that to something you slap up on Elementor for 20 hours. In a sprint. This was like careful communication. For months on end with client, they'll send this to the to the marketing department send this to the hiring department send this to the HR send this to the investors, like the the lawyers approve this content to go on your website. Right, all the lawyers sent changes, you got to like do the updates. That's why it's, it's a different game. Right? Like, if you're selling, you can technically like so here's like your back if this thing came from, let's say four weeks, right? times, three and a half $1,000 per site, a website you do in a week on Elementor, your first encounter, if you do it by yourself, right, like 100%, margin 15k. Okay, you gotta have case studies portfolio samples, and be willing to show up, right?

I think that that's another big thing is when you when you say like on fucking your mind, that's a part of it. Because people people have these numbers in their head of like, oh, 10k is a lot of money. 5k is a lot of money. But you got companies that are willing to spend that 40k If your product is that good if you're if you're able to sell it, right? So there's infinite amounts of money out in the world if you just want to go and get it.

So I'll give you like. So if you want to start right, I have a kind of like a weird story about this. I didn't have an offer page up until two weeks ago, my offer page was my portfolio. Like, we didn't have a copy. Right? I send the portfolio PDF, there is no content in there. So you could technically run services without a copy. Right? Like, if you will. And we had a good website for ourselves. Like if your cell website, you gotta have a good website, if you sell Google ads, your case studies better be bang on. Right? And you better run Google ads for yourself as well. And you can show like, the best things that I do when I want to hop on a client call, I show my clients, how to set up a website, like how our setup what the website looks like, I just talked about our website, I didn't even talk about client's website a couple of hours. Right? And that they can relate that also is good. Why we can we can tell visually looks appealing. But then I have additional explanation like how to passport event vitals, why is that important? What is a DEA compliance? Do you have a do not have it when like doing a web web, ADA compliance, for example, which are like 10 to 15k. Like on top of the website price. So so there's like a lot of knowledge about the web design, get that you can integrate a large company doesn't want to fuck around and get sued. Right? And you you have any liability on top of that, because you were the one who built them a website like our contracts are indemnifying us from ADA compliancy. They didn't pay for it. Like there's like a clause in our contract, like we do not cover your ad compliance under this scope of work. Like you will have to do that by yourself. We're just delivering your website.

So my dad has been an entrepreneur for over 30 years and was in the restaurant business. And he always says to me, like the number one thing like let's say a web design firm reaches out to him. He wants to know who they worked with. That's the first thing he's going to look at, like you had mentioned. So if you're if you're just starting out, if you are bootstrapping if you got your own product, how did you go about getting that first evidence of proof that you could deliver?

We had like a small start. We had like good case studies from Google ads. Don't like 200 $300 project on Elance. He wasn't even up to rock he was Elance. And then our client first client got us a request to the website from us. We made a banger website was like, recharged for an e commerce website. Two and a half$1,000 Like you were going to eat dirt. Like to make some stuff that you can show you're gonna even do it for free. Right like you have to humble yourself before. Like what you have to understand I'm building up my portfolio Right, like you can, you'll get like two, three clients, and you make two, three fake projects that you can host yourself. So you can show something as a as a proof of work. Right, you're set by, there's not much more than you need. Because at the end of the day, it's just a numbers game. So here's your salesperson showing up on the appointments and, like one at a time, if you're really bad, like, like I am, right, like 12% closure rate is not really high. It just persistence, and you're gonna get it. But that's, like, you're gonna advance soon from that, like, not everyone has like a situation like I do that I have to have mom and dad to fall back on as the old me. So that is putting a certain level of pressure that, like, I'm here, so I'm completely self reliant. Right. So like, when you have a fallback mechanism, you can even take further risks. Like, my success has, like nothing to write home about. Right? Like, I don't find myself like exceptionally successful or something like, I just got, like my first step. So we're gonna, I'm getting on a roll now. But it will, it will take some time.

Oh, yeah. So I saw you posted on on your website about the the latest Google update. So I've been asking him the prompt Doc is community? What is a better option? Is it using AI, SEO on their actual website? If they're just starting out? Or should they make a separate website? Where they essentially write all the SEO content with AI? And then drive traffic back to the original? Like, what are your thoughts on that? And just

can you? Can you clarify that for me a little bit?

Yeah, so people, they want to use AI for their SEO articles. So they want to use like draft horse, anything like that. And they want to upload the articles to their website. But they're also afraid of Google coming in and saying, Hey, we don't like aI content and digging their website for that. So they want to make a separate website that just has AI SEO content, and then use that website to drive traffic to the to the actual website.

That would be like parasite SEO.

Yeah. Something like that.

Parasite SEO is kicking ass. I mean, you're here to make money, you're not here to, to build properties, right? That is something that I've, like, I'm still kind of like a sucker for that I invested so much money into alto efficiencies, SEO, and it's nowhere near as good, where it's where it should be. Right? Like it's bringing me leads, it's brilliant bringing the customers. But I think that if you have a way to buy cheap traffic, like you shouldn't even think about, about driving traffic for AI, you should be thinking about making money. Like, I think that the shortcut should be like, how much do I generate in affiliate revenue? This is like, the dynamic is much faster than it was 15 years ago, when I started out, like the dynamic is this is working for three months. And if you don't take advantage of it now. You're not making money. Yeah. Like, you don't have longevity in SEO. We don't know how to serve. He's gonna like so when I started out. If you were ranking number one on Google, you would get 70% of the Plex. So if there was like 1000, people searching 700 would click on the first result. There wasn't even that many ads running like it doesn't intend 2001. Right. Now, if your first page of Google, they're getting 27% of clicks, meaning like every third click goes to a person's ranking number one a rule that really depends like you will have to factor in Is there a Google Maps back above? Is there? How many ads are out there? Right? Like it's very, it's it's not like a cut and dry. But the average is 27%. That means that there's like SERPs where you have less than average, when you're ranking number one on google means one in 10. People click on the first page results, a lot of there's a lot of zero click searches. Right? So you're like, you have to start thinking beyond Google. Google is just like one dashboard. You have to think holistically about marketing, if you want to move the needle, like people are actually making choices in comparison to the other choices that they have. And that's the impact of the offer on the on the sales. Like people just like clothes themselves. How many times like I just sent the proposal, I didn't even care whether the clients gonna close or not the offer was the best one out of the offers that they were reviewing. So you never know how it's gonna pan out. Right? The same goes for buying for selling anything online. Like you don't, especially when you don't have like a 10 years of experience in marketing. You can't really know so just like throw it out there. Like keep throwing things out there until you get something that works. If I'm just starting out nowadays, like I could drive just traffic to the to the bay Just by buying the accessing the substack newsletters as like we're advertising through the newsletters partially. That's how Alpha efficiency got 400 subscribers I got like to every person that I know that it has a list, and I said, I'm gonna put you on a cover of the magazine, and you send this first edition for free to your readers. And then they subscribe for the trial and stayed out through the trial and everyone who had the newsletter. Oh my god, I wanted to cover of the digital magazine on the app store that was 2014. Like 400 subscribers. The biggest regret of my life is that I didn't go bang on full on into that. Because if I had like, I don't know, let's say 4000 subscribers times $4.16 camera, just like writing fucking 10 blog posts

newsletters back in 2014. That's where you're getting traffic to Alpha efficiency from that,

correct. By the Alpha fish efficiency took a side sideline for my job for six years. Right. So like, I just wish I had more courage back then. Does the only regret that I have is everyone who quits and succeeds The only regret that I have. Why did not I quit sooner? Why did I not quit sooner. And then you just have to bring unfuck yourself, like, clean up your mind from Normie Normie NPC shit, that's, that's what you got to get out of your head. Because people don't really understand what their power is until they're forced to meet themselves in a situation where they have to do or die. Like, what was it going to do? If I if I don't meet my rent, like to go back home to Europe? You know, with the with my tail between my legs? It's like, oh, I try to go to United States where it's too hard. You know? It's I didn't get I didn't come here just to come here.

Yeah, man, any, any other closing thoughts on kind of unfuckin yourself and limiting beliefs that you think people have when starting out?

Don't don't care what people think. Stop caring. Like if you have a faith in yourself, go all in on you. Like just gamble your entire self on self. Like just like if I went to casino, and if they don't have on a roulette if they don't have field with my name on it. I'm not putting $1 on it. I don't like the only gamble I'm taking. He's on me.

That's great, brother. Well, I appreciate your time, man. Thank you. I know the community's gonna love this one. Feel free to thank you. We'll post links, I will post links to the off efficiency website as well.

I'll make I'll make a plug in. I am running a newsletter called Conversion Insider. And you can reach it done a conversion insider.com forever free. Says it's forever free. Dropped in like a one newsletter piece per week. And it's always something that I've personally wrote and I was heavily thinking about before sending it out. That might be even once every two weeks. But it depends on how much time I have. And there's a small sequencer you can get to learn some of the tips and tricks what I've accumulated as the most important thing for you to learn. So joining them conversion insider if you if you'd like what I what I had to say today.

Amazing. Thank you, brother. Appreciate your time. Thank you, Joe. All right. Have a good one.